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    LinkedIn buys cross-device identity provider Drawbridge
    Digital Advertising

    LinkedIn buys cross-device identity provider Drawbridge

    5y Barry Levine

    LinkedIn buys cross-device identity provider Drawb...

    Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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    Influencing the customer journey is just as important as understanding it
    Analytics

    Influencing the customer journey is just as important as understanding it

    7y Al Roberts

    Influencing the customer journey is just as import...

    For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...

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    Can advertisers make the walled gardens hand over their keys?
    Media

    Can advertisers make the walled gardens hand over their keys?

    8y Merrily McGugan

    Can advertisers make the walled gardens hand over ...

    Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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    “Moving forward, the device will be more important than channel” (Interview)
    Display Advertising

    “Moving forward, the device will be more important than channel” (Interview...

    8y Leonie Mercedes

    “Moving forward, the device will be more important...

    ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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