Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleDeveloping native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
View articleThe second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...
View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleThe Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...
View articleGoogle has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleLeveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleTo understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...
View articleOnline video goes mainstream in Asia Pacific. Read More...
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