While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
How can using a "fast start" model refine the execution of your marketing strategy?
Optimize your email marketing program by testing its functionality with these strategies.
How do Facebook’s ads drive search traffic?
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?