Tech Talk with Maropost: Cloud-based unified marketing automation platform

Email Marketing Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Digital Marketing Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

4y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Social advertising channels 2019: Growth, trends, spend

Social Media Marketing Social advertising channels 2019: Growth, trends, spend

5y Tereza Litsa

Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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How do you measure a good click-through rate (CTR) for PPC?

PPC How do you measure a good click-through rate (CTR) for PPC?

5y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

5y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

Search Marketing Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

6y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

6y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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ClickZ Bid Management Buyers Guide: Acquisio Review

Marketing Technology ClickZ Bid Management Buyers Guide: Acquisio Review

6y Clark Boyd

ClickZ Bid Management Buyers Guide: Acquisio Revie...

Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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Customer reviews: The not-so-secret SEO tactic

Customer reviews: The not-so-secret SEO tactic

6y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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How to use purchase intent for more effective keyword search

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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How effective is 360 video really?

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Nine SEO techniques that take less than 15 minutes

Nine SEO techniques that take less than 15 minutes

8y Christopher Ratcliff

Nine SEO techniques that take less than 15 minutes

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...

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Three ways to create insights from consumers’ click histories

Three ways to create insights from consumers’ click histories

8y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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Programmatic 101: Everything you need to know but were too afraid to ask

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Three tips for becoming an experience-based brand

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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After CTR, how do we measure ad effectiveness?

After CTR, how do we measure ad effectiveness?

8y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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Getting off to a fast start, marketing style

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Four ideas to inspire your next email marketing test

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Two more New Year’s resolutions to add to your list

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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Native advertising 101: the good, the bad and the ugly

Native advertising 101: the good, the bad and the ugly

8y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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How interactive images are taking over e-commerce

How interactive images are taking over e-commerce

8y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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The do's and don'ts of retargeting

The do's and don'ts of retargeting

8y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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