Optimize your email marketing program by testing its functionality with these strategies.
How do Facebook’s ads drive search traffic?
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.