IAB Releases In-Image Advertising Primer
Display Advertising

IAB Releases In-Image Advertising Primer

10y Lisa Lacy

IAB Releases In-Image Advertising Primer

The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks
Display Advertising

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

10y Mary Lisbeth D'Amico

New Time-Spent Metric Seeks to Move Marketers Away...

The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...

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Paid Search Advertising Accelerates in Q4 2013
Paid Search

Paid Search Advertising Accelerates in Q4 2013

10y Yuyu Chen

Paid Search Advertising Accelerates in Q4 2013

Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...

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3 Tips for Maintaining Customer Engagement in the Inbox
Advanced Email Marketing

3 Tips for Maintaining Customer Engagement in the Inbox

10y Justin Williams

3 Tips for Maintaining Customer Engagement in the ...

Learn how to improve email performance by building long-term customer engagement through emails. Read More...

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Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
Data insights

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Seaso...

10y Yuyu Chen

PLA Spend Nearly Doubled, Global Paid Search Spend...

The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...

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Conversion Optimization Prioritization
Analytics

Conversion Optimization Prioritization

10y Jim Sterne

Conversion Optimization Prioritization

There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...

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Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative
Display Advertising

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

10y Susan Kuchinskas

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA ...

A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hou...

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Smart Tactics to Maximize Your Blog’s Impact
Media

Smart Tactics to Maximize Your Blog’s Impact

10y Luke Summerfield

Smart Tactics to Maximize Your Blog’s Impact

Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Read More...

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Google Rolls Out AdWords Ad Rank Algorithm Update
Paid Search

Google Rolls Out AdWords Ad Rank Algorithm Update

10y Jennifer Slegg

Google Rolls Out AdWords Ad Rank Algorithm Update

Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...

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Facebook Ads Helps Magnolia Pictures Boost ROI
Analytics

Facebook Ads Helps Magnolia Pictures Boost ROI

10y Danny Goodwin

Facebook Ads Helps Magnolia Pictures Boost ROI

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...

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Mobile Ads Need to Deliver Brand Metrics Beyond CTR
Asia

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

11y Meera Chopra

Mobile Ads Need to Deliver Brand Metrics Beyond CT...

Marketers - ask for more insights from your mobile ads. Read More...

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PPC for Brand Impact
Paid Search

PPC for Brand Impact

11y Lisa Raehsler

PPC for Brand Impact

The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...

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Six Best Practices to Steal from Native Advertising
Media

Six Best Practices to Steal from Native Advertising

11y Kristin Kovner

Six Best Practices to Steal from Native Advertisin...

Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...

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Facebook Ad Revenue Doubles Amid Mobile Surge
Media

Facebook Ad Revenue Doubles Amid Mobile Surge

11y Matt Kapko

Facebook Ad Revenue Doubles Amid Mobile Surge

How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...

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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Asia

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

11y Adaline Lau

Yahoo and Millward Brown to Lift ROI for Branding ...

The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...

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Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
Asia

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mo...

11y Meera Chopra

Cutting Through the Clutter of Accidental Clicks W...

As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...

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Applying the Principles of Economics in Paid Search
Asia

Applying the Principles of Economics in Paid Search

12y Mark Kum

Applying the Principles of Economics in Paid Searc...

Four examples of how the principles of economics can be applied to paid search. Read More...

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Five Things to Ban for Better Creative Work
Asia

Five Things to Ban for Better Creative Work

13y Eric Phu

Five Things to Ban for Better Creative Work

Read this if you're asking for a viral video in your brief. Read More...

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The Good and the Evil of Branded Keywords
Asia

The Good and the Evil of Branded Keywords

13y Antony Yiu

The Good and the Evil of Branded Keywords

If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Read More...

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Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Asia

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

13y Sara Ye

Search Is a Gold Mine for Brand Advertisers, Can Y...

Half the battle is won when you select the right keywords; here's how. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search
Asia

Mobile Search 101: Ins and Outs of Mobile Search

13y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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Brand Advertiser and Search in 2011
Asia

Brand Advertiser and Search in 2011

13y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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The Ugly Truth About Click-Through Rate
Asia

The Ugly Truth About Click-Through Rate

13y Matt Harty

The Ugly Truth About Click-Through Rate

Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never c...

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SEM Performance Evaluation - Think Twice Before Calling It a Game
Asia

SEM Performance Evaluation - Think Twice Before Calling It a Game

13y Antony Yiu

SEM Performance Evaluation - Think Twice Before Ca...

This is how you define the right success metric for your paid search campaign. Read More...

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Moving Beyond the Click - How Digital Advertising (Should) Work
Analytics

Moving Beyond the Click - How Digital Advertising (Should) Work

13y Joe Nguyen

Moving Beyond the Click - How Digital Advertising ...

What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget a...

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How to Avoid Click Fraud in Mobile Marketing Campaigns
Asia

How to Avoid Click Fraud in Mobile Marketing Campaigns

13y Joshua Maa

How to Avoid Click Fraud in Mobile Marketing Campa...

Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...

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