The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
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View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
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View articleGreat tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Read More...
View articleGoogle has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...
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View articleMarketers - ask for more insights from your mobile ads. Read More...
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View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleAs advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...
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View articleGoogle AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...
View articleMarketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...
View articleIs the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never c...
View articleThis is how you define the right success metric for your paid search campaign. Read More...
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View articleImplementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...
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