Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site.
With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales?
China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising.