Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...
View article180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleAlex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleThe advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleThe Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleAnna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. Read...
View articleGen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...
View articleCTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...
View articleNew report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...
View article"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
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