From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth ...

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Pin down your holiday season strategy like a boss
Customer behaviour

Pin down your holiday season strategy like a boss

2y Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

3y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

3y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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Funnel vision: the dangerous trap of lead stages
Commerce & Sales

Funnel vision: the dangerous trap of lead stages

3y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

3y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

3y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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A data-centric customer acquisition playbook for insurance companies
Data

A data-centric customer acquisition playbook for insurance companies

3y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Gaining customer trust in the cookieless era
Data insights

Gaining customer trust in the cookieless era

3y Ken Nelson & Naresh Persau...

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

3y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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Customers are trying new retailers. Use their feedback to win the sale
Digital Marketing

Customers are trying new retailers. Use their feedback to win the sale

3y Lisa Pearson

Customers are trying new retailers. Use their feed...

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...

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Key Insights: Amazon search-scape and factors motivating consumers
Digital Marketing

Key Insights: Amazon search-scape and factors motivating consumers

4y Kamaljeet Kalsi

Key Insights: Amazon search-scape and factors moti...

The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...

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Machine learning is your secret weapon for customer acquisition
AI & Automation

Machine learning is your secret weapon for customer acquisition

4y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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The age of customer acquisition 3.0
AI & Automation

The age of customer acquisition 3.0

4y Lomit Patel

The age of customer acquisition 3.0

IMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...

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How chatbots can refine the customer acquisition process
Chatbots

How chatbots can refine the customer acquisition process

7y Marcela De Vivo

How chatbots can refine the customer acquisition p...

Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...

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You don't need a "Growth Hacker," just a data-driven marketer
Data insights

You don't need a "Growth Hacker," just a data-driven marketer

7y Adam Singer

You don't need a "Growth Hacker," just a data-driv...

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...

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