Thinking CDP? Keep these things in mind

Analytics Thinking CDP? Keep these things in mind

2y Jordan Torpy

Thinking CDP? Keep these things in mind

Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...

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Retailers leverage customer data to drive personalized experiences

Analytics Retailers leverage customer data to drive personalized experiences

2y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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CDP industry continues to expand, hits $2.4 billion in funding

Analytics CDP industry continues to expand, hits $2.4 billion in funding

2y Kimberly Collins

CDP industry continues to expand, hits $2.4 billio...

CDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...

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CDP investment outcomes: 2.5x more likely to outperform competitors

Analytics CDP investment outcomes: 2.5x more likely to outperform competitors

2y Jacqueline Dooley

CDP investment outcomes: 2.5x more likely to outpe...

CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

3y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

3y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Video: Intro to customer data platforms and when to use them

Analytics Video: Intro to customer data platforms and when to use them

3y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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Six customer data metrics that really matter

Analytics Six customer data metrics that really matter

3y Tiffany Delmore

Six customer data metrics that really matter

62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...

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Selecting the right Customer Data Platform

Analytics Selecting the right Customer Data Platform

4y David Raab, CDPI

Selecting the right Customer Data Platform

Don’t let the complexity scare you.  The key to a successful Customer Data Platform selection project is taking things one step at a time.  Start with...

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Introduction to Customer Data Platforms

Analytics Introduction to Customer Data Platforms

4y David Raab, CDPI

Introduction to Customer Data Platforms

Customer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a...

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How can a Customer Data Platform tackle common challenges faced by CMOs?

Analytics How can a Customer Data Platform tackle common challenges faced by CMOs?

5y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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What are the essential components of a Customer Data Platform?

Analytics What are the essential components of a Customer Data Platform?

5y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

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How can a Customer Data Platform help with personalization?

Analytics How can a Customer Data Platform help with personalization?

5y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

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How to maximize your customer data: A personalization masterclass

Analytics How to maximize your customer data: A personalization masterclass

5y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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The 'must-knows' on how to achieve a data-driven attribution model

Acquisition The 'must-knows' on how to achieve a data-driven attribution model

5y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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