Three reasons why enterprise CDP adoption lags
Analytics

Three reasons why enterprise CDP adoption lags

3y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Why marketing must own the CDP transformation
Analytics

Why marketing must own the CDP transformation

4y Justin Gray

Why marketing must own the CDP transformation

A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn
Analytics

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

4y Mahir Prasad

Q&A with Anthony Botibol, VP of Marketing at BlueV...

We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...

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