Rethinking engagement and customer retention with Web3

Blockchain Rethinking engagement and customer retention with Web3

6m Joe Pulizzi

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Brand awareness The power of audio branding with Uli Reese, Global CMO at amp

7m Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

1y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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‘Tis the shopping season: Tips to engage holiday consumers

Digital Marketing ‘Tis the shopping season: Tips to engage holiday consumers

2y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

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Why retention marketers are focusing on offline customer engagement

Digital Marketing Why retention marketers are focusing on offline customer engagement

2y Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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Optimizing the creative for long-term growth

Digital Advertising Optimizing the creative for long-term growth

2y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The importance of customer engagement in a digital-first environment

Digital Marketing The importance of customer engagement in a digital-first environment

2y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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Engagement: The new metric for marketers

Digital Marketing Engagement: The new metric for marketers

2y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Data insights Real-time customer engagement and omnichannel personalization deliver a superior CX

2y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

2y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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The AI-enhanced CX: Agility for an uncertain future

AI & Automation The AI-enhanced CX: Agility for an uncertain future

2y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

AI & Automation Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

2y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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7 ways marketers can use SMS to increase revenue and customer engagement

Digital Marketing 7 ways marketers can use SMS to increase revenue and customer engagement

2y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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Why you need an SMS chatbot right now: Six strategic best practices

AI & Automation Why you need an SMS chatbot right now: Six strategic best practices

3y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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Four new rules for brand engagement in the privacy era

Data insights Four new rules for brand engagement in the privacy era

3y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Three ways marketers are achieving more with RPA

AI & Automation Three ways marketers are achieving more with RPA

3y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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Northgate improves customer engagement with new guidance technology

Chatbots Northgate improves customer engagement with new guidance technology

3y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

Digital Marketing Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

3y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Using AI chatbots to transform the marketing landscape

AI & Automation Using AI chatbots to transform the marketing landscape

3y John Ejiofor

Using AI chatbots to transform the marketing lands...

With a projected 8.55 billion people by 2030, how do you ensure that your message is personalized, at scale, and in real-time? The answer is AI chatbo...

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The creative’s critical role in online-to-offline customer experiences

Acquisition The creative’s critical role in online-to-offline customer experiences

3y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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Five ways to up your social media ante with conversational AI

AI & Automation Five ways to up your social media ante with conversational AI

3y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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4 ways cross-channel messaging levels up customer engagement

Strategies 4 ways cross-channel messaging levels up customer engagement

4y Alexa Lemzy

4 ways cross-channel messaging levels up customer ...

Multi-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...

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6 tips for building compelling chatbots (even if you're not a programmer)

Chatbots 6 tips for building compelling chatbots (even if you're not a programmer)

5y Marcela De Vivo

6 tips for building compelling chatbots (even if y...

Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...

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How digital transformation can improve customer engagement

Digital Transformation How digital transformation can improve customer engagement

5y Tereza Litsa

How digital transformation can improve customer en...

It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with...

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How six retailers are using chatbots to boost customer engagement (and why you should too)

Automation How six retailers are using chatbots to boost customer engagement (and why you should too)

5y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

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How to measure and optimize customer engagement on any channel

Analyzing Customer Data How to measure and optimize customer engagement on any channel

5y Chris Camps

How to measure and optimize customer engagement on...

‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

6y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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