Differentiate or die: Three pivots DTC brands must make to survive

Actionable analysis Differentiate or die: Three pivots DTC brands must make to survive

4m James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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Taking your buyer experience from transactional to relationship-driven

Actionable analysis Taking your buyer experience from transactional to relationship-driven

5m Alex Hunter

Taking your buyer experience from transactional to...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

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What's the next chapter of the marketing story within sales relationships?

Educating leadership What's the next chapter of the marketing story within sales relationships?

5m Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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The three pillars of exceptional customer experiences across platforms

Digital transformation The three pillars of exceptional customer experiences across platforms

5m Marissa Pick

The three pillars of exceptional customer experien...

Top B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

6m Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Rethinking engagement and customer retention with Web3

Blockchain Rethinking engagement and customer retention with Web3

8m Joe Pulizzi

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

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How Epicor transformed into a human-first Masterbrand

Case Study How Epicor transformed into a human-first Masterbrand

1y Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

1y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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CMOs and modern marketing

Data insights CMOs and modern marketing

1y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

1y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Trust exercise: how marketers can inspire trust in their brands

Digital Leaders Trust exercise: how marketers can inspire trust in their brands

1y Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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The CMO's role as a change agent to deliver outstanding CX

Digital Leaders The CMO's role as a change agent to deliver outstanding CX

1y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

1y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

1y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

2y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How technology is streamlining processes in finance and insurance

Analytics How technology is streamlining processes in finance and insurance

2y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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The secret to developing a healthy obsession with the customer

Content The secret to developing a healthy obsession with the customer

2y Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content Elevating customer service in 2021

2y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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Getting ahead in marketing: Data as the new oil

Analytics Getting ahead in marketing: Data as the new oil

2y Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021

Content The rise of CX-ops: Why your business strategy equation needs CX in 2021

2y Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Steering retail into 2021 with digital at the wheel

Digital Marketing Steering retail into 2021 with digital at the wheel

2y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

2y Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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The importance of innovating for the experience economy

Content The importance of innovating for the experience economy

2y Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Rethink experience curation not personalization

Content Rethink experience curation not personalization

2y Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Disruptive MarTech Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

2y Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

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Three strategies SMBs need to adopt now to thrive post-COVID

Digital Marketing Three strategies SMBs need to adopt now to thrive post-COVID

2y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Data insights Real-time customer engagement and omnichannel personalization deliver a superior CX

2y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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