Real-time customer engagement and omnichannel personalization deliver a superior CX

Digital Marketing Real-time customer engagement and omnichannel personalization deliver a superior CX

4y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Mobile Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Making every interaction with customers matter

Digital Marketing Making every interaction with customers matter

4y Nate Skinner

Making every interaction with customers matter

Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help...

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The role of AI advertising for deep customer experience personalization

Emerging Technology The role of AI advertising for deep customer experience personalization

4y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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8 approaches to creating digital content to improve CX

Digital Marketing 8 approaches to creating digital content to improve CX

4y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Cost of common digital CX frustrations, and how to prevent them

Digital Marketing Cost of common digital CX frustrations, and how to prevent them

4y Shane Phair

Cost of common digital CX frustrations, and how to...

Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...

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The AI-enhanced CX: Agility for an uncertain future

Emerging Technology The AI-enhanced CX: Agility for an uncertain future

4y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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The benefits of effective chatbots on customer experience

Emerging Technology The benefits of effective chatbots on customer experience

4y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Using AI-powered visual search to enhance CX

Emerging Technology Using AI-powered visual search to enhance CX

4y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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How companies can elevate the digital customer experience

Ecommerce How companies can elevate the digital customer experience

4y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Five tenets for getting B2B CX right

Digital Marketing Five tenets for getting B2B CX right

4y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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CX is as important as product or price, says new report

Insights CX is as important as product or price, says new report

4y Barry Levine

CX is as important as product or price, says new r...

Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...

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CX is still broken and how to fix it

Strategies CX is still broken and how to fix it

4y Ryan Lester

CX is still broken and how to fix it

CX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done. Read Mo...

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CROs: The new leaders of exceptional customer experiences

Digital Marketing CROs: The new leaders of exceptional customer experiences

4y Even Walser

CROs: The new leaders of exceptional customer expe...

Decibel's chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX. Read More...

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How Citi Commercial Cards is using conversational AI to improve CX

Chatbots How Citi Commercial Cards is using conversational AI to improve CX

4y Jacqueline Dooley

How Citi Commercial Cards is using conversational ...

We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...

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Challenges & opportunities for brands to improve their CX in 2020

Brand awareness Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Q&A with Des Cahill, Head CX Evangelist at Oracle

Digital Leaders Q&A with Des Cahill, Head CX Evangelist at Oracle

4y Mahir Prasad

Q&A with Des Cahill, Head CX Evangelist at Oracle

We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...

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Why this year’s Data Privacy Day matters

Marketing Why this year’s Data Privacy Day matters

4y Lisa Rapp

Why this year’s Data Privacy Day matters

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...

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Nine brands innovating customer-centric retailing today

Ecommerce & Sales Nine brands innovating customer-centric retailing today

4y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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How Airship’s mobile CX platform helps brands deliver exceptional customer experiences

Case Study How Airship’s mobile CX platform helps brands deliver exceptional customer experiences

4y Jacqueline Dooley

How Airship’s mobile CX platform helps brands deli...

Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...

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Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

4y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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Four tips to maximize content creation for personalization

Digital Marketing Four tips to maximize content creation for personalization

4y Mukund Ramachandran

Four tips to maximize content creation for persona...

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...

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Connecting the dots in the customer journey

Customer journey Connecting the dots in the customer journey

4y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

Digital Leaders Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

4y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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2020: A new chapter for AI technologies in customer experience?

Emerging Technology 2020: A new chapter for AI technologies in customer experience?

4y Joe Petro

2020: A new chapter for AI technologies in custome...

Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...

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Customer experience trends to watch out for in 2020

Trends Customer experience trends to watch out for in 2020

4y Mahir Prasad

Customer experience trends to watch out for in 202...

OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...

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Three steps on how to get personalization right

Digital Marketing Three steps on how to get personalization right

4y Ian Lowe

Three steps on how to get personalization right

With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...

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