Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleIf you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
View articleNo matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...
View articleOne of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...
View articleAccording to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
View articleAt last week’s Shift event in London Neil Roberts, Head of Digital at Eurostar, talked about the company’s approach to customer experience...
View articleBeing comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...
View articleEvans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...
View articleHigh performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...
View articleNo company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with...
View articleHaving a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...
View articleCustomers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...
View articleClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View articleBuy online, collect in store services are already so popular in the UK that most large retailers offer it, while it’s set to grow in the US. But...
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