Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
customer intelligence system
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic?
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.