How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

1m Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

3m Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Marketers play a critical role in unifying digital transformation goals

Content & Experience Marketers play a critical role in unifying digital transformation goals

5m Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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The key to growth marketing during uncertain times

Digital Marketing The key to growth marketing during uncertain times

7m David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey

Digital Marketing The digital marketing landscape: Visualizing the 5 locations of today's customer journey

9m Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Data-Driven Marketing Real-time customer engagement and omnichannel personalization deliver a superior CX

9m John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Using the right data to understand consumer behavior

Data-Driven Marketing Using the right data to understand consumer behavior

10m Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Personalization is critical during times of rapid change

AI & Automation Personalization is critical during times of rapid change

11m Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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Connecting the dots in the customer journey

Content Marketing Connecting the dots in the customer journey

1y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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Adobe on how to select and future-proof your CMS

Content Adobe on how to select and future-proof your CMS

2y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

2y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Using predictive modeling to plan your 2020 marketing strategy

Data & Analytics Using predictive modeling to plan your 2020 marketing strategy

2y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Data & Analytics How European marketers are navigating data in light of GDPR and ePrivacy Regulation

2y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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TechSee releases ‘first’ computer vision platform for contact centers

Emerging Technology TechSee releases ‘first’ computer vision platform for contact centers

2y Barry Levine

TechSee releases ‘first’ computer vision platform ...

TechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...

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Where does the new IBM spinoff Acoustic fit in?

AI & Automation Where does the new IBM spinoff Acoustic fit in?

2y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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How Nestlé Waters uses marketing technology to drive growth

Digital Transformation How Nestlé Waters uses marketing technology to drive growth

2y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

2y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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"Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

Digital Marketing "Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

2y Jacqueline Dooley

"Digital-first" marketing helped companies outperf...

This year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...

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What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

Data & Analytics What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

2y Kimberly Collins

What's holding companies back from delivering on c...

"To really get it right, you have to focus on the data first. If you can't get your data right, then a tool's just a tool." Angel Vaccaro speaks to Cl...

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Predictive modeling: What it is and how it can improve your marketing strategy

Marketing Technology Predictive modeling: What it is and how it can improve your marketing strategy

2y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%

Ecommerce & Sales Photoslurp: How user-generated content (UGC) can increase online sales by 15%

2y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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Customer data in retail 2019: Key research findings

Data & Analytics Customer data in retail 2019: Key research findings

2y Charlie Braithwaite

Customer data in retail 2019: Key research finding...

Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

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87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

2y Emily Alford

87% consumers use a second device while watching T...

Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...

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Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

Digital Transformation Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

2y Kimberly Collins

Best Buy CEO Hubert Joly: "Ten years ago at Best B...

Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...

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Phone calls are making a comeback. Is your business ready?

Digital Marketing Phone calls are making a comeback. Is your business ready?

3y Emily Alford

Phone calls are making a comeback. Is your busines...

In moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...

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3 ways AI brings personalization to marketing

AI & Automation 3 ways AI brings personalization to marketing

3y Emily Alford

3 ways AI brings personalization to marketing

AI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...

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Start predicting intent at any moment in the customer journey

Digital Transformation Start predicting intent at any moment in the customer journey

3y Brian Solis

Start predicting intent at any moment in the custo...

To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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