American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.
Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you ... read more
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out ... read more
According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report ... read more
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age.