The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

12m Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Personalization Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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How to use contextual customer feedback to become a truly customer-centric organization

Analyzing Customer Data How to use contextual customer feedback to become a truly customer-centric organization

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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How technology is streamlining processes in finance and insurance

Finance How technology is streamlining processes in finance and insurance

3y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

3y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Marketers play a critical role in unifying digital transformation goals

Digital Marketing Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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The key to growth marketing during uncertain times

Digital Marketing The key to growth marketing during uncertain times

3y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey

Customer journey The digital marketing landscape: Visualizing the 5 locations of today's customer journey

4y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Digital Marketing Real-time customer engagement and omnichannel personalization deliver a superior CX

4y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Using the right data to understand consumer behavior

Digital Marketing Using the right data to understand consumer behavior

4y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Personalization is critical during times of rapid change

Emerging Technology Personalization is critical during times of rapid change

4y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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Connecting the dots in the customer journey

Customer journey Connecting the dots in the customer journey

4y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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Adobe on how to select and future-proof your CMS

Content Adobe on how to select and future-proof your CMS

5y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Using predictive modeling to plan your 2020 marketing strategy

Data & Analytics Using predictive modeling to plan your 2020 marketing strategy

5y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Industry Developments How European marketers are navigating data in light of GDPR and ePrivacy Regulation

5y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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TechSee releases ‘first’ computer vision platform for contact centers

Emerging Technology TechSee releases ‘first’ computer vision platform for contact centers

5y Barry Levine

TechSee releases ‘first’ computer vision platform ...

TechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...

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Where does the new IBM spinoff Acoustic fit in?

Emerging Technology Where does the new IBM spinoff Acoustic fit in?

5y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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How Nestlé Waters uses marketing technology to drive growth

Marketing Technology How Nestlé Waters uses marketing technology to drive growth

5y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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How Walgreens is differentiating and personalizing its customer experience

Retail How Walgreens is differentiating and personalizing its customer experience

5y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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"Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

Digital Marketing "Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

5y Jacqueline Dooley

"Digital-first" marketing helped companies outperf...

This year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...

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What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

Digital Transformation What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

5y Kimberly Collins

What's holding companies back from delivering on c...

"To really get it right, you have to focus on the data first. If you can't get your data right, then a tool's just a tool." Angel Vaccaro speaks to Cl...

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Predictive modeling: What it is and how it can improve your marketing strategy

Marketing Technology Predictive modeling: What it is and how it can improve your marketing strategy

5y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%

Martech Company Feature Photoslurp: How user-generated content (UGC) can increase online sales by 15%

5y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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Customer data in retail 2019: Key research findings

Data & Analytics Customer data in retail 2019: Key research findings

5y Charlie Braithwaite

Customer data in retail 2019: Key research finding...

Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

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87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

5y Emily Alford

87% consumers use a second device while watching T...

Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...

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