Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...
View articleIn moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleTo drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...
View articleOn the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...
View articleMarketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleModern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...
View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleMarketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...
View articleEcommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...
View articleSure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...
View articleIf you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleAs companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleAPAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...
View articleRelevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify th...
View articleIf you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleYou may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...
View articleOne of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...
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