As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic?
When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.