Start predicting intent at any moment in the customer journey

Digital Transformation Start predicting intent at any moment in the customer journey

3y Brian Solis

Start predicting intent at any moment in the custo...

To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

3y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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Four tips to make the most of marketing attribution

Data-Driven Marketing Four tips to make the most of marketing attribution

3y Tereza Litsa

Four tips to make the most of marketing attributio...

Marketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...

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4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

3y Tereza Litsa

4 questions to answer before picking the right att...

As marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...

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Unlocking email marketing's full potential with the human touch

Email & Automation Unlocking email marketing's full potential with the human touch

4y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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How to use behavioral data to enhance your website's conversion rate

Analytics How to use behavioral data to enhance your website's conversion rate

4y Chris Camps

How to use behavioral data to enhance your website...

Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...

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4 data types you need to understand the customer journey

Data & Analytics 4 data types you need to understand the customer journey

4y Chris Camps

4 data types you need to understand the customer j...

Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...

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How can a Customer Data Platform tackle common challenges faced by CMOs?

Analyzing Customer Data How can a Customer Data Platform tackle common challenges faced by CMOs?

4y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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The top ecommerce marketing trends of 2017 and how to keep up with them

Ecommerce The top ecommerce marketing trends of 2017 and how to keep up with them

4y Tereza Litsa

The top ecommerce marketing trends of 2017 and how...

Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...

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4 steps to getting ahead of the marketing personalization curve

Content Marketing 4 steps to getting ahead of the marketing personalization curve

5y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

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Why are high-consideration customers becoming more decisive?

Ecommerce Why are high-consideration customers becoming more decisive?

5y Rebecca Sentance

Why are high-consideration customers becoming more...

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...

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Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

5y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

5y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How emotional connection increases customer satisfaction

Content Marketing How emotional connection increases customer satisfaction

5y Tereza Litsa

How emotional connection increases customer satisf...

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Asia Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

5y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

Blockchain A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

5y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

5y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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Five ways to quantify relevance in content marketing

Content Marketing Five ways to quantify relevance in content marketing

5y Michael Hewitt

Five ways to quantify relevance in content marketi...

Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify th...

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How to use purchase intent for more effective keyword search

Paid Search How to use purchase intent for more effective keyword search

5y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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How do I use ecommerce to get my product into China?

Asia How do I use ecommerce to get my product into China?

5y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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How consumers in the US, UK and Australia use various devices

Mobile How consumers in the US, UK and Australia use various devices

5y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

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Cross channel marketing: three tips from our customer journey report

More News Cross channel marketing: three tips from our customer journey report

5y Andrew Warren-Payne

Cross channel marketing: three tips from our custo...

One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...

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How retailers can improve the customer journey online and in-store

Ecommerce How retailers can improve the customer journey online and in-store

5y Christopher Ratcliff

How retailers can improve the customer journey onl...

According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...

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Five ways sales can work with marketing for better results

Asia Five ways sales can work with marketing for better results

5y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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Five ways brands can prepare for a rebound in China's retail sector

Asia Five ways brands can prepare for a rebound in China's retail sector

5y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

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