Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer service.
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and ... read more
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.