Four lessons B2C marketers can learn from B2B

Email Marketing Four lessons B2C marketers can learn from B2B

5y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Why the reality of a virtual world is closer than we think

Asia Why the reality of a virtual world is closer than we think

5y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

Asia Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

5y Sophie Loras

Why Alibaba's $1 billion Lazada deal is good for b...

Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?

Asia Why is Lazada the gold standard for m-commerce in Southeast Asia?

5y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Six ways high performing CMOs outpace their competitors

Content Marketing Six ways high performing CMOs outpace their competitors

5y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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How to make the Chinese consumer feel like a VIP customer

Asia How to make the Chinese consumer feel like a VIP customer

6y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Blenheim Chalcot acquires analytics firm iJento

Actionable Analysis Blenheim Chalcot acquires analytics firm iJento

6y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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What is x-commerce and why should marketers care?

Asia What is x-commerce and why should marketers care?

6y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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Customer journey from search to landing page: UK supermarkets

Ecommerce Customer journey from search to landing page: UK supermarkets

6y Christopher Ratcliff

Customer journey from search to landing page: UK s...

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent l...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

6y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Four brands leading the way in multichannel marketing

Asia Four brands leading the way in multichannel marketing

6y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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How WeChat Wallet has kept QR codes alive in China

Asia How WeChat Wallet has kept QR codes alive in China

6y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

6y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

6y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

6y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

6y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

6y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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How five brands in APAC are using Instagram's self-serve ads

Asia How five brands in APAC are using Instagram's self-serve ads

6y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

6y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

6y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

6y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How to build a brand for the people

Asia How to build a brand for the people

6y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

6y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

6y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Three ways to invent and improve automated content

Marketing Automation Three ways to invent and improve automated content

6y Stephanie Miller

Three ways to invent and improve automated content

Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...

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