Marketing automation: the myths and the magic

Automation Marketing automation: the myths and the magic

6y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

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An email marketer’s stocking stuffer

Email An email marketer’s stocking stuffer

6y Dave Hendricks

An email marketer’s stocking stuffer

Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...

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Mobile marketing: how to avoid being intrusive and creepy

Mobile Mobile marketing: how to avoid being intrusive and creepy

6y Robin Neifield

Mobile marketing: how to avoid being intrusive and...

When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...

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What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

6y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Media Three ways digital marketers can use data to defeat ad blocking in 2016

6y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Five ways to overcome the media buyer blues

Media Five ways to overcome the media buyer blues

6y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Meeting consumers on their turf: the value of social media in search marketing

Search Meeting consumers on their turf: the value of social media in search marketing

6y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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5 strategies that guarantee digital marketing success

Marketing 5 strategies that guarantee digital marketing success

6y Ellen Valentine

5 strategies that guarantee digital marketing succ...

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...

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Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

6y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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How top email marketers defend value by ensuring trust

Email How top email marketers defend value by ensuring trust

6y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

6y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Wake up brands! Why content is everything

Marketing Wake up brands! Why content is everything

6y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

6y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

6y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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One profile to serve them all: how a unified customer view drives mar-tech bliss

Data insights One profile to serve them all: how a unified customer view drives mar-tech bliss

6y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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Technology and innovation open new opportunities for O2O retail, starting in Asia

Asia Technology and innovation open new opportunities for O2O retail, starting in Asia

6y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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How Mondelēz International keeps Oreo dynamic with fearless marketing

Marketing How Mondelēz International keeps Oreo dynamic with fearless marketing

6y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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The art and science behind creating magic mobile moments

Media The art and science behind creating magic mobile moments

6y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Welcome to the new era of B2B video

Media Welcome to the new era of B2B video

6y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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The 4 keys to marketing success in 2016

Marketing The 4 keys to marketing success in 2016

6y Catherine Magoffin

The 4 keys to marketing success in 2016

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...

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4 E.A.S.Y opportunities you must master before 2016

Marketing 4 E.A.S.Y opportunities you must master before 2016

6y Jeanniey Mullen

4 E.A.S.Y opportunities you must master before 201...

Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...

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Separating the 'what' from the 'how' in digital marketing

Email Separating the 'what' from the 'how' in digital marketing

6y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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5 keys to success with triggered email campaigns

Email 5 keys to success with triggered email campaigns

6y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Understanding the customer: how to improve the perception of mobile video ads

Media Understanding the customer: how to improve the perception of mobile video ads

6y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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Avoid the one digital marketing mistake that will alienate your customers

Display Advertising Avoid the one digital marketing mistake that will alienate your customers

6y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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How to use mobile as a bridge between digital and physical

Media How to use mobile as a bridge between digital and physical

6y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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