Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleDepending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...
View articleThe need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...
View articleDoes your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...
View articleWhen you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleSometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleEmail programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleThough marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleIf expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
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