Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleA cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...
View articleWhile most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...
View articleThe Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View articleIn today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleRelationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleCustomer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleCustomer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
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