Offline Is the New Online
Marketing

Offline Is the New Online

9y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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Siam Commercial Bank Turns to Stickers for Brand Engagement
Asia

Siam Commercial Bank Turns to Stickers for Brand Engagement

9y Sophie Loras

Siam Commercial Bank Turns to Stickers for Brand E...

A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...

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Unchain Marketing Data to Improve High-Value Customer Experience
Automation

Unchain Marketing Data to Improve High-Value Customer Experience

9y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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Connecting Firmly to the Cloud
Email

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Contextual Relevance Isn't Sexy, But It Is Necessary
Advanced Email Marketing

Contextual Relevance Isn't Sexy, But It Is Necessary

9y Dave Frankland

Contextual Relevance Isn't Sexy, But It Is Necessa...

While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...

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3 Ways Brands are Using Social Analytics to Sell Smarter
Social

3 Ways Brands are Using Social Analytics to Sell Smarter

9y Jasmine Sandler

3 Ways Brands are Using Social Analytics to Sell S...

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...

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Commerce, Commerce, Anywhere, Anytime
Asia

Commerce, Commerce, Anywhere, Anytime

9y Ohad Hecht

Commerce, Commerce, Anywhere, Anytime

In today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...

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Is Your Brand Experience Strong Enough?
Marketing

Is Your Brand Experience Strong Enough?

9y Tessa Wegert

Is Your Brand Experience Strong Enough?

As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...

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5 Imperatives for Mobile Success
Media

5 Imperatives for Mobile Success

9y Michael Della Penna

5 Imperatives for Mobile Success

Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part II
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...

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9 Ways the Retail Relationship is Changing
Asia

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Three Best Practices for Customer Engagement
Community Management

Three Best Practices for Customer Engagement

9y Dave Evans

Three Best Practices for Customer Engagement

Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part I
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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How To Optimize Buyer Journeys with Nurture Programs
Automation

How To Optimize Buyer Journeys with Nurture Programs

9y Kevin Miller

How To Optimize Buyer Journeys with Nurture Progra...

Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...

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Making the Business Case for Digital Marketing in Asia
Asia

Making the Business Case for Digital Marketing in Asia

9y Andreas Krasser

Making the Business Case for Digital Marketing in ...

Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...

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Top Eight Takeaways from IBM Amplify
Conference Coverage

Top Eight Takeaways from IBM Amplify

9y Ellen Valentine

Top Eight Takeaways from IBM Amplify

Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...

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Personas Rise Again in Support of 1:1 Personalization
Automation

Personas Rise Again in Support of 1:1 Personalization

9y Stephanie Miller

Personas Rise Again in Support of 1:1 Personalizat...

Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...

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A Brief Intro To CLV (And Why You Should Measure It)
Analytics

A Brief Intro To CLV (And Why You Should Measure It)

9y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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Data and Analytics Make Way For "Customer-to-Business" Marketing
Analytics

Data and Analytics Make Way For "Customer-to-Business" Marketing

9y Mike O'Brien

Data and Analytics Make Way For "Customer-to-Busin...

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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5 Challenging Questions to Help Close the Customer Experience Gap
Automation

5 Challenging Questions to Help Close the Customer Experience Gap

9y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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How Customer Engagement Campaigns Impact Customer Experience
Marketing

How Customer Engagement Campaigns Impact Customer Experience

9y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...

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Increase the Persuasive Momentum of Your Conversion Funnels
Acquisition

Increase the Persuasive Momentum of Your Conversion Funnels

9y Bryan Eisenberg

Increase the Persuasive Momentum of Your Conversio...

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...

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The Magic of The Valley
Marketing

The Magic of The Valley

9y Chris Copeland

The Magic of The Valley

Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...

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Small Bets Deliver Big Wins in Optimizing the Customer Experience
Analytics

Small Bets Deliver Big Wins in Optimizing the Customer Experience

9y Pelin Thorogood

Small Bets Deliver Big Wins in Optimizing the Cust...

New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...

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The Power of Assists: Marketing Technology Is a Team Player
Automation

The Power of Assists: Marketing Technology Is a Team Player

9y Stephanie Miller

The Power of Assists: Marketing Technology Is a Te...

Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]
Conference Coverage

Testing How Personalized Content Improves Customer Experience [#CZLNY]

9y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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