It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleAlthough financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...
View articleIt's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program tha...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleA look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Read Mor...
View articleThe next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...
View articleMarketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying caref...
View articleContent marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...
View articleNow, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...
View articleBy looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleMany successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big d...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleAs you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleSee what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleWith 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleExisting channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleUltimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer exper...
View articleWhat people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...
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