Using customer lifetime value (CLV) for ecommerce success

Analytics Using customer lifetime value (CLV) for ecommerce success

3y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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How to calculate customer lifetime value (CLTV): The complete guide

Analytics How to calculate customer lifetime value (CLTV): The complete guide

4y Luke Richards

How to calculate customer lifetime value (CLTV): T...

Forbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...

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Six customer data metrics that really matter

Analytics Six customer data metrics that really matter

4y Tiffany Delmore

Six customer data metrics that really matter

62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...

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Don’t forget your brand loyalists during the holidays

Ecommerce Don’t forget your brand loyalists during the holidays

4y Amit Sharma

Don’t forget your brand loyalists during the holid...

Before the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...

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Customer intent in the nonlinear modern marketing funnel

Digital Marketing Customer intent in the nonlinear modern marketing funnel

4y Brian Solis

Customer intent in the nonlinear modern marketing ...

Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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How legacy retail brands can evolve for today’s digital consumer

Digital transformation How legacy retail brands can evolve for today’s digital consumer

4y Leah Eyler

How legacy retail brands can evolve for today’s di...

What challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

6y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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American Apparel: driving customer centricity in an omnichannel world

Acquisition American Apparel: driving customer centricity in an omnichannel world

6y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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All customers are not created equal, says American Apparel CDO

Conference Coverage All customers are not created equal, says American Apparel CDO

6y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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What is customer retention and why is it important?

Analyzing Customer Data What is customer retention and why is it important?

7y Graham Charlton

What is customer retention and why is it important...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is ...

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