Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Most ecommerce professionals will admit that there are ways in which their website user experience can be improved, and in many cases ... read more
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote ... read more
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real ... read more
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that can help.
As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of users.
Evans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now ... read more