PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleAccording to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...
View articleIt goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...
View articleAs Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...
View articleEvans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...
View articleAt eDelivery Expo 2016 in Birmingham, House of Fraser’s Stephen Brennan and François Hotte of iAdvize discussed how and why live chat has grown to bec...
View articleWhat it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...
View articleThere is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to ...
View articleNo company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View articleHere are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleDuring CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articlePart of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleWhen you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...
View articleImprove your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
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