There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ... read more
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. ... read more
Email and social media are two efficient channels to assess your customer satisfaction.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Multichannel customer service is a must in 2016. Who's doing it best?