What makes Ben & Jerry's so good at social?

Social What makes Ben & Jerry's so good at social?

5y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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Connect with experts to improve your customer support experience

Social Media Connect with experts to improve your customer support experience

5y Dave Evans

Connect with experts to improve your customer supp...

It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...

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What Facebook Messenger's evolution means for advertisers

Social Media What Facebook Messenger's evolution means for advertisers

5y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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How Evans Cycles makes in-store experience count in a digital world

Ecommerce How Evans Cycles makes in-store experience count in a digital world

5y Rebecca Sentance

How Evans Cycles makes in-store experience count i...

Evans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...

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How House of Fraser is making live chat a key pillar of customer engagement

Ecommerce How House of Fraser is making live chat a key pillar of customer engagement

5y Rebecca Sentance

How House of Fraser is making live chat a key pill...

At eDelivery Expo 2016 in Birmingham, House of Fraser’s Stephen Brennan and François Hotte of iAdvize discussed how and why live chat has grown to bec...

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How Heathrow airport excels on Twitter

Community Management How Heathrow airport excels on Twitter

5y Tereza Litsa

How Heathrow airport excels on Twitter

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...

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The best (and worst) ways airlines use Twitter for customer service

Social The best (and worst) ways airlines use Twitter for customer service

5y Tereza Litsa

The best (and worst) ways airlines use Twitter for...

There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to ...

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The critical importance of social customer care

Social The critical importance of social customer care

5y Jasmine Sandler

The critical importance of social customer care

No company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with...

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How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

5y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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What is customer retention and why is it important?

Analyzing Customer Data What is customer retention and why is it important?

5y Graham Charlton

What is customer retention and why is it important...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is ...

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The Digital Download: Apple gets current, Google and billboards get futuristic

More News The Digital Download: Apple gets current, Google and billboards get futuristic

5y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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How marketers can avoid poor customer service within the email industry

Email Marketing How marketers can avoid poor customer service within the email industry

5y Ryan Phelan

How marketers can avoid poor customer service with...

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...

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How to measure your customer service via email and social media

Analytics How to measure your customer service via email and social media

5y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

5y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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How WeChat Wallet has kept QR codes alive in China

Asia How WeChat Wallet has kept QR codes alive in China

5y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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Five brands nailing multichannel customer service

Strategies Five brands nailing multichannel customer service

5y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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Powerball math, Facebook, and how to build a proper social support site

Community Management Powerball math, Facebook, and how to build a proper social support site

5y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

5y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

5y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Spotlight on: Zappos' senior director of marketing, Matt Burchard

Ecommerce Spotlight on: Zappos' senior director of marketing, Matt Burchard

5y Mike O'Brien

Spotlight on: Zappos' senior director of marketing...

During CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...

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Killing Google’s brand one phone call at a time

Legal & Regulatory Killing Google’s brand one phone call at a time

5y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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How Facebook is focusing on SMBs in 2016

Social How Facebook is focusing on SMBs in 2016

5y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

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Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

5y Mike O'Brien

Review stars don't matter all that much [Study]

The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

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Mobile marketing: how to avoid being intrusive and creepy

Mobile Mobile marketing: how to avoid being intrusive and creepy

5y Robin Neifield

Mobile marketing: how to avoid being intrusive and...

When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...

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Three lessons in brand video content from Zappos

Strategies Three lessons in brand video content from Zappos

5y Tessa Wegert

Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....

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What content marketers need to know about RankBrain and SEO

Search What content marketers need to know about RankBrain and SEO

5y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

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Lessons learned from Cyber Weekend

Marketing Lessons learned from Cyber Weekend

5y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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