How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

1m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

Data insights Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

2y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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Trust - Retaining customers during the COVID-19 crisis

Digital Marketing Trust - Retaining customers during the COVID-19 crisis

2y Debjani Deb

Trust - Retaining customers during the COVID-19 cr...

Care, communicate and give them what they want with transparency. Read More...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

Digital Leaders Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

2y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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Why brands are losing consumer trust and how technology can help re-earn it

Digital Marketing Why brands are losing consumer trust and how technology can help re-earn it

3y Tereza Litsa

Why brands are losing consumer trust and how techn...

Edelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...

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How to create trust in native advertising for financial services

Digital Advertising How to create trust in native advertising for financial services

4y Emily Alford

How to create trust in native advertising for fina...

When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...

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