More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

4y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Ecommerce What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

5y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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4 Industry Lessons From Youth Baseball

Marketing 4 Industry Lessons From Youth Baseball

7y Chris Copeland

4 Industry Lessons From Youth Baseball

Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...

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How Much for a New Customer?

Analytics How Much for a New Customer?

8y Jim Sterne

How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...

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Getting Social Customer Experience Right

Social Getting Social Customer Experience Right

9y Dave Evans

Getting Social Customer Experience Right

A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand val...

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Creating Effective - and Profitable - Birthday Emails

Email Creating Effective - and Profitable - Birthday Emails

11y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...

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