The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...
View articleCGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...
View articleA pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...
View articleAdobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...
View articlePersonalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...
View articleRich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...
View articleWondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...
View articleDr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...
View articleThe pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articleTim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...
View articleDan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...
View articleWith digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...
View articleCapgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...
View articleAcoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...
View articleKevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...
View articleOptimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....
View articleAutomation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...
View articleIn the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...
View articleWhen business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....
View articleSome retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...
View articleRapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discuss...
View articleReal-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleRoss Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
View articleBrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...
View articleIncreasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...
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