5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

View article
8 Items to Get Your Holiday Season off to a Head Start
Marketing

8 Items to Get Your Holiday Season off to a Head Start

9y Jim Davidson

8 Items to Get Your Holiday Season off to a Head S...

The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...

View article
Online Shopping Holidays: A Boom for Retailers
Asia

Online Shopping Holidays: A Boom for Retailers

9y JB Brokaw

Online Shopping Holidays: A Boom for Retailers

The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...

View article
Get the latest analysis and reports delivered to your inbox daily
A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

View article
Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep
Email

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and ...

9y Jeanne Jennings

Cyber Monday Review: High-Frequency Programs From ...

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...

View article
Approaching Seasonal Selling for Advertising Effectiveness That Lasts
Marketing

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

9y Paul Bremer

Approaching Seasonal Selling for Advertising Effec...

A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...

View article
Girl Scout Cookies Go Digital and Become Even More Irresistible
Ecommerce

Girl Scout Cookies Go Digital and Become Even More Irresistible

9y Emily Alford

Girl Scout Cookies Go Digital and Become Even More...

For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...

View article
Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

9y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

View article
What Can DDoS Attacks Mean for Black Friday and Cyber Monday?
Ecommerce

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

View article
Mobile Holiday Shopping by the Numbers
Media

Mobile Holiday Shopping by the Numbers

9y Tessa Wegert

Mobile Holiday Shopping by the Numbers

As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...

View article
Holiday Deals Start Early for Amazon
Ecommerce

Holiday Deals Start Early for Amazon

9y Mike O'Brien

Holiday Deals Start Early for Amazon

To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...

View article
The 3 AdWords Scripts You Want Right Now for the Holidays
Paid Search

The 3 AdWords Scripts You Want Right Now for the Holidays

9y Elizabeth Marsten

The 3 AdWords Scripts You Want Right Now for the H...

If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...

View article
Online Shoppers Will Find Best Deals on Thanksgiving Day
Ecommerce

Online Shoppers Will Find Best Deals on Thanksgiving Day

9y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

View article
3 Cyber Monday Mistakes to Avoid
B2C Email Marketing

3 Cyber Monday Mistakes to Avoid

9y Jim Davidson

3 Cyber Monday Mistakes to Avoid

When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...

View article
Cart Abandonment Email Insights from Cyber Monday
Advanced Email Marketing

Cart Abandonment Email Insights from Cyber Monday

10y Guest

Cart Abandonment Email Insights from Cyber Monday

On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...

View article
Cyber Monday 2013: Largest Online Spend in U.S. History
Ad Industry Metrics

Cyber Monday 2013: Largest Online Spend in U.S. History

10y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

View article
Cutting Through the Consumer Data Clutter This Holiday Season
Acquisition

Cutting Through the Consumer Data Clutter This Holiday Season

10y Nathan Richter

Cutting Through the Consumer Data Clutter This Hol...

We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...

View article
5 Black Friday and Cyber Monday Marketing Tips for 2014
Ecommerce

5 Black Friday and Cyber Monday Marketing Tips for 2014

10y Liva Judic

5 Black Friday and Cyber Monday Marketing Tips for...

Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...

View article
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
B2C Email Marketing

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

11y Jim Davidson

Cyber Week Stunted: 2013 Compacts the Christmas Ca...

For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...

View article
All Wrapped Up! The Hottest Holiday Trends
Ecommerce

All Wrapped Up! The Hottest Holiday Trends

11y Denise Zaraya

All Wrapped Up! The Hottest Holiday Trends

A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...

View article
U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Audience

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

11y James Dohnert

U.S. Consumers Spend $27 Billion Online in Lead-Up...

According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...

View article
Cyber Monday Secrets Revealed
Media

Cyber Monday Secrets Revealed

11y Tessa Wegert

Cyber Monday Secrets Revealed

Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...

View article
It's the Most Wonderful Time of the Year - for Retailers!
Display Advertising

It's the Most Wonderful Time of the Year - for Retailers!

11y Mukund Ramachandran

It's the Most Wonderful Time of the Year - for Ret...

Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...

View article
Over $16 Billion Has Been Spent Online This Holiday Season
Ecommerce

Over $16 Billion Has Been Spent Online This Holiday Season

11y James Dohnert

Over $16 Billion Has Been Spent Online This Holida...

According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...

View article
Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

View article
E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Analytics

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

13y Joe Nguyen

E-Commerce in Asia Pacific: Big Opportunity for a ...

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...

View article