Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleThe holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleThe boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleTo get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...
View articleIf you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleWe've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleBlack Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...
View articleFor the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...
View articleA final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleNothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...
View articleBe sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleAs a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...
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