How Kraft Harnessed Data to Transform Marketing

Data-Driven Marketing How Kraft Harnessed Data to Transform Marketing

3y Melanie White
Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Data-Driven Marketing Dos and Don’ts of Becoming a Successful Data-Driven Marketer

3y Melanie White
New Havas Brand to Drive More Than $70M in Data-Related Revenue

Data-Driven Marketing New Havas Brand to Drive More Than $70M in Data-Related Revenue

3y Yuyu Chen
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Nike Uses Wearable Data to Recreate "Your Year"

Data-Driven Marketing Nike Uses Wearable Data to Recreate "Your Year"

3y Emily Alford
Retailers Could Deploy Beacons in New Ways in 2015

Data-Driven Marketing Retailers Could Deploy Beacons in New Ways in 2015

3y Yuyu Chen
Spotlight On: Pandora's Jack Krawczyk

Data-Driven Marketing Spotlight On: Pandora's Jack Krawczyk

3y Mike O'Brien
4 Trends in Demand Generation for 2015

Data-Driven Marketing 4 Trends in Demand Generation for 2015

3y ClickZ News Staff
The Internet of Things Could Wreak Havoc on Industry Standards

Data-Driven Marketing The Internet of Things Could Wreak Havoc on Industry Standards

3y Emily Alford
Pinterest to Focus on "Intent" Data

Data-Driven Marketing Pinterest to Focus on "Intent" Data

3y Melanie White
Wearables: A Double-Edged Sword

Data-Driven Marketing Wearables: A Double-Edged Sword

3y Yuyu Chen
VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

Data-Driven Marketing VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

3y ClickZ News Staff
Data's Role in Music and Marketing

Data-Driven Marketing Data's Role in Music and Marketing

3y Mike O'Brien
IAB: Marketers Eager to Optimize Data Tools [Study]

Ad Industry Metrics IAB: Marketers Eager to Optimize Data Tools [Study]

3y Emily Alford
Steal This: How Competitive Intelligence Can Help You Win More Customers

Data-Driven Marketing Steal This: How Competitive Intelligence Can Help You Win More Customers

3y ClickZ News Staff
How Is Data Changing Programmatic Buying?

Data-Driven Marketing How Is Data Changing Programmatic Buying?

3y Mike O'Brien
ClickZ Is Not as Fun as Katy Perry

Data-Driven Marketing ClickZ Is Not as Fun as Katy Perry

3y Mike O'Brien
Obama's Privacy Policy Might Be Bad for Marketers

Data-Driven Marketing Obama's Privacy Policy Might Be Bad for Marketers

3y Emily Alford
What Does Big Data Mean for the Internet of Things?

Data-Driven Marketing What Does Big Data Mean for the Internet of Things?

3y Mike O'Brien
How Can You Make Your Big Data "Smarter"?

Data-Driven Marketing How Can You Make Your Big Data "Smarter"?

3y Yuyu Chen
Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Data-Driven Marketing Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

3y Emily Alford
A Good Content Strategy Is Like a Healthy Diet

Data-Driven Marketing A Good Content Strategy Is Like a Healthy Diet

3y ClickZ News Staff
The Home Depot Rocks Social Media [Study]

Data-Driven Marketing The Home Depot Rocks Social Media [Study]

3y Mike O'Brien
YP Data Helps National Brands Go Local

Data-Driven Marketing YP Data Helps National Brands Go Local

3y Emily Alford
Big Data and the CMO: Only the Tech-Savvy Survive

Data-Driven Marketing Big Data and the CMO: Only the Tech-Savvy Survive

3y Emily Alford
ClickZ Content Takeover Day One: A Look at What's Coming Up

Data-Driven Marketing ClickZ Content Takeover Day One: A Look at What's Coming Up

3y Melanie White
Data, Data, Data: January 27-29 - Editorial Schedule Revealed

Data-Driven Marketing Data, Data, Data: January 27-29 - Editorial Schedule Revealed

3y Claire Light
Save the Date: "One-Stop Digital" for Data-Driven Marketers

Data-Driven Marketing Save the Date: "One-Stop Digital" for Data-Driven Marketers

3y Claire Light