A data game: will the winner take it all?
Conference Coverage

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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'Nostalgia is the enemy of progress,' says Hasbro's Lee
Conference Coverage

'Nostalgia is the enemy of progress,' says Hasbro's Lee

8y Mike O'Brien

'Nostalgia is the enemy of progress,' says Hasbro'...

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...

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VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]
Conference Coverage

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

9y Yuyu Chen

TD Bank Group: Turning Big Data Into Valuable Data...

In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

9y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]
Conference Coverage

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

9y Yuyu Chen

Expedia: User-Generated Videos Add Relevancy to Tr...

At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...

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Google Talks Data Visualization at ClickZ Live Chicago
Actionable Analysis

Google Talks Data Visualization at ClickZ Live Chicago

9y Thom Craver

Google Talks Data Visualization at ClickZ Live Chi...

Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...

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Q&A: Walgreens’ Seth Meisel
Conference Coverage

Q&A: Walgreens’ Seth Meisel

10y Mel Carson

Q&A: Walgreens’ Seth Meisel

In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...

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Two Critical But Often Overlooked Email Marketing Metrics
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Two Critical But Often Overlooked Email Marketing Metrics

10y Idris Nagri

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

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Q&A: Tribune Publishing's Carolyn Shelby
Conference Coverage

Q&A: Tribune Publishing's Carolyn Shelby

10y Mel Carson

Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...

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Q&A: Cisco’s Brendan O’Brien
Conference Coverage

Q&A: Cisco’s Brendan O’Brien

10y Idris Nagri

Q&A: Cisco’s Brendan O’Brien

In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services a...

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Q&A: Twitter’s Sebastian Turner
Conference Coverage

Q&A: Twitter’s Sebastian Turner

10y Idris Nagri

Q&A: Twitter’s Sebastian Turner

In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strat...

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Q&A: Expedia's Noah Tratt
Conference Coverage

Q&A: Expedia's Noah Tratt

10y Idris Nagri

Q&A: Expedia's Noah Tratt

In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...

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