American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

Blockchain A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

5y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

5y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

5y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

5y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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3 Digital Trends to Watch Out for in Asia

Asia 3 Digital Trends to Watch Out for in Asia

6y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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VIDEO: How AIA Is Innovating From the Outside In

Asia VIDEO: How AIA Is Innovating From the Outside In

6y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola

Asia VIDEO: The Brand Is Not the Hero According to Coca-Cola

6y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets

Asia VIDEO: Using Data to Localize to New Markets

6y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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