We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...
View articleAt ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent int...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleAs we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...
View articleHow do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...
View articleThe most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...
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One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleThe 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and ...
View articleYesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...
View articleClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...
View articleWith ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...
View articleYou can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...
View articleWith ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...
View articleThe countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...
View articleFrom our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleIn the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleIn the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleOur attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...
View articleA look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...
View articleIn the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...
View articleIn the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...
View articleSpeaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...
View articleAt ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...
View articleDuring her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
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