From the horse’s mouth: Three expert tips from three different brands
We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most popular speakers.
#CZLNY
How Hilton balances digital and ‘traditional’ marketing
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
The Digital Download: Facebook additions amid Yahoo speculation
This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo.
If it ‘doesn’t make any f**king sense,’ it’s ripe for disruption
As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable.
Sincerity: The secret of Chobani’s social success
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
How to find the right ‘tradigital’ fit for your brand
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
All customers are not created equal, says American Apparel CDO
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
Stop chasing shiny new tools, says Dunkin’ Brands
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success.
And the winners are…
ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We ... read more
