From the horse's mouth: Three expert tips from three different brands

Conference Coverage From the horse's mouth: Three expert tips from three different brands

5y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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How Hilton balances digital and 'traditional' marketing

Strategies How Hilton balances digital and 'traditional' marketing

5y Mike O'Brien

How Hilton balances digital and 'traditional' mark...

At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent int...

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The Digital Download: Facebook additions amid Yahoo speculation

More News The Digital Download: Facebook additions amid Yahoo speculation

5y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

5y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Sincerity: The secret of Chobani's social success

Conference Coverage Sincerity: The secret of Chobani's social success

5y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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How to find the right 'tradigital' fit for your brand

Conference Coverage How to find the right 'tradigital' fit for your brand

5y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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All customers are not created equal, says American Apparel CDO

Conference Coverage All customers are not created equal, says American Apparel CDO

5y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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Stop chasing shiny new tools, says Dunkin' Brands

More News Stop chasing shiny new tools, says Dunkin' Brands

5y Emily Alford

Stop chasing shiny new tools, says Dunkin' Brands

The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and ...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe

Conference Coverage Seth Godin: Nobody makes a purple cow by sticking with what's safe

5y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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And the winners are...

Conference Coverage And the winners are...

5y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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Chobani CMO Peter McGuinness on its heart first marketing

Conference Coverage Chobani CMO Peter McGuinness on its heart first marketing

6y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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Come to ClickZ Live New York - for free!

Conference Coverage Come to ClickZ Live New York - for free!

6y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"

Conference Coverage Q&A: GoDaddy's Phil Bienert talks "tradigital"

6y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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Video: Seth Godin talks titles, transformation, Trump

Video Video: Seth Godin talks titles, transformation, Trump

6y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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ClickZ Live New York: the event you don't want to miss!

Conference Coverage ClickZ Live New York: the event you don't want to miss!

6y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

6y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social

Conference Coverage VIDEO: Playboy 'Fishes Where the Fish Are' on Social

6y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

Conference Coverage VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

6y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

Conference Coverage VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

6y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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The Goldfish Generation: Attention Is the New Currency for Advertisers

Marketing The Goldfish Generation: Attention Is the New Currency for Advertisers

6y Andrew Edwards

The Goldfish Generation: Attention Is the New Curr...

Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Conference Coverage Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

6y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

Conference Coverage VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

6y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

Conference Coverage VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

6y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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Do Marketers Really Need Big Data? [#CZLNY]

Analytics Do Marketers Really Need Big Data? [#CZLNY]

6y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

Conference Coverage Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

6y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

Conference Coverage VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

6y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Conference Coverage Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

6y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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