VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

9y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

9y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]
Conference Coverage

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen T...

9y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]
Conference Coverage

Influencers and Social Listening Key to Social Success for AmEx and Mini US...

9y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

9y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]
Analytics

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]
Conference Coverage

Testing How Personalized Content Improves Customer Experience [#CZLNY]

9y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]
Conference Coverage

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

9y Emily Alford

Coca-Cola Shares Story of Sustainability Across Pa...

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

9y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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Mobile Marketing: An Interview With Diane Pease From Cisco
Conference Coverage

Mobile Marketing: An Interview With Diane Pease From Cisco

9y Mel Carson

Mobile Marketing: An Interview With Diane Pease Fr...

In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strateg...

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Learn Marketing Secrets From Leading Brands at #CZLNY
Conference Coverage

Learn Marketing Secrets From Leading Brands at #CZLNY

9y Team ClickZ

Learn Marketing Secrets From Leading Brands at #CZ...

Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...

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#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration
Case Study

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

10y Greg Jarboe

#CLZNY: B2B Case Study on Tensions and Reality of ...

A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...

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#CZLNY: 5 Ways to Improve Your Paid Media Campaigns
Conference Coverage

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

10y Megan Leap

#CZLNY: 5 Ways to Improve Your Paid Media Campaign...

Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...

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Is Big Data Really Working for Marketers?
Automation

Is Big Data Really Working for Marketers?

10y Stephanie Miller

Is Big Data Really Working for Marketers?

At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...

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#CZLNY: Unlocking the Secrets to Mobile Video
Audience

#CZLNY: Unlocking the Secrets to Mobile Video

10y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ Live New York
Conference Coverage

#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ L...

10y Melissa Ruttanai

#CZLNY: 9 Tips for Performance Marketers From Lear...

Of the many solutions offered within the Learn with Google classroom, here are nine tips to help businesses stay "constantly connected." Read More...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program
Conference Coverage

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

10y Megan Leap

#CZLNY: 5 Valuable Lessons From SAP's Inbound Mark...

During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Read More...

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#CZLNY: ClickZ Live Convergence in Search Marketing
Analytics

#CZLNY: ClickZ Live Convergence in Search Marketing

10y Marshall Sponder

#CZLNY: ClickZ Live Convergence in Search Marketin...

A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...

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#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation
Conference Coverage

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

10y Melanie White

#CZLNY VIDEO: Lessons and Transformation to a Bett...

Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts
Conference Coverage

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search E...

10y Mary Lisbeth D'Amico

#CZLNY: Facebook Still Place to Be for Digital Mar...

The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...

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#CZLNY: 10 Local SEO and Digital Marketing Best Practices
Conference Coverage

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

10y Megan Leap

#CZLNY: 10 Local SEO and Digital Marketing Best Pr...

During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...

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