#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition
Competition

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

10y Lisa Lacy

#CZLNY: 5 Spying Strategies You Can Use Today to D...

According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...

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#CZLNY: Amazon’s Performance Secrets
Analytics

#CZLNY: Amazon’s Performance Secrets

10y Bryan Eisenberg

#CZLNY: Amazon’s Performance Secrets

For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...

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#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges
Conference Coverage

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challe...

10y Melanie White

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, ...

Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live Ne...

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile
Conference Coverage

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

10y Simms Jenkins

#CZLNY:4 Ways to Push the Envelope, Drive Revenue,...

Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...

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#CZLNY: Smarter Ad Copy Testing: What Makes People Click?
Conference Coverage

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

10y John Gagnon

#CZLNY: Smarter Ad Copy Testing: What Makes People...

Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...

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#CZLNY: Remarketing and Behavioral Ads
Conference Coverage

#CZLNY: Remarketing and Behavioral Ads

10y Andrew Delamarter

#CZLNY: Remarketing and Behavioral Ads

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups...

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#CZLNY: The Power of Visual Storytelling
Social

#CZLNY: The Power of Visual Storytelling

10y Lisa Lacy

#CZLNY: The Power of Visual Storytelling

On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...

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#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments
Conference Coverage

#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moment...

10y Danny Goodwin

#CZLNY: Reputation Roadkill: Learning From the Big...

Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can lear...

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#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers
Conference Coverage

#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers

10y Thom Craver

#CZLNY: 10 New Media Trends Shaping the Lives of M...

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behavi...

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#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life
Conference Coverage

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your D...

10y Aaron Kahlow

#CZLNY: The Digital Priority List - A Short Guide ...

It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to ...

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How Trust Signals Can Double Your Conversions
Conference Coverage

How Trust Signals Can Double Your Conversions

10y Team ClickZ

How Trust Signals Can Double Your Conversions

In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...

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The New SEO: How to Create Hummingbird-Friendly Content
Conference Coverage

The New SEO: How to Create Hummingbird-Friendly Content

10y Team ClickZ

The New SEO: How to Create Hummingbird-Friendly Co...

Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...

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Enterprise Brands Need a Search Center of Excellence
Conference Coverage

Enterprise Brands Need a Search Center of Excellence

10y Team ClickZ

Enterprise Brands Need a Search Center of Excellen...

A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...

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Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts
Conference Coverage

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Pr...

10y Team ClickZ

Retail PPC: 3 Key Considerations When Choosing a S...

In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...

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5 Ways to Drive Conversions Through Social Proof
Conference Coverage

5 Ways to Drive Conversions Through Social Proof

10y Team ClickZ

5 Ways to Drive Conversions Through Social Proof

Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...

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An Interview With Google's Kaushik: See. Think. Do.
Conference Coverage

An Interview With Google's Kaushik: See. Think. Do.

10y Mike Grehan

An Interview With Google's Kaushik: See. Think. Do...

Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...

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People Versus Pixels
Email

People Versus Pixels

10y Dave Hendricks

People Versus Pixels

If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...

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New "Retargeting Playbook" Arms Marketers With Best Practices
Display Advertising

New "Retargeting Playbook" Arms Marketers With Best Practices

10y Danny Goodwin

New "Retargeting Playbook" Arms Marketers With Bes...

"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...

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7 Reasons You Should Go to ClickZ Live New York 2014
Conference Coverage

7 Reasons You Should Go to ClickZ Live New York 2014

10y Jessica Lee

7 Reasons You Should Go to ClickZ Live New York 20...

The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...

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#CZLNY Preview: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY Preview: Engaging Customers With Interactive Video

10y Team ClickZ

#CZLNY Preview: Engaging Customers With Interactiv...

ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...

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Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY
Analytics

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

10y Melanie White

Unraveling Big Data With Majestic SEO's Dixon Jone...

How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...

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Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal
Marketing

Reputation Monitoring & Management Tips With ClickZ Live New York Keyno...

10y Team ClickZ

Reputation Monitoring & Management Tips With C...

Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...

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ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?
Conference Coverage

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

10y Liva Judic

ClickZ Live New York Call for Speakers Open: Have ...

We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...

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Zuckerberg and ClickZ Live New York: There's a Keynote Combination
Conference Coverage

Zuckerberg and ClickZ Live New York: There's a Keynote Combination

10y Liva Judic

Zuckerberg and ClickZ Live New York: There's a Key...

The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...

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SES Conference & Expo Rebrands to ClickZ Live
Conference Coverage

SES Conference & Expo Rebrands to ClickZ Live

10y Melanie White

SES Conference & Expo Rebrands to ClickZ Live

ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...

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