5 PPC Tips from ClickZ Live Toronto
Conference Coverage

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Snapchat Leads to 'Bestie Brands' #CZLTO
Conference Coverage

Snapchat Leads to 'Bestie Brands' #CZLTO

9y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO
Conference Coverage

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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5 Tips for 'Unignorable Creative' from Pepsi #CZLTO
Conference Coverage

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

9y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO
Conference Coverage

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO
Conference Coverage

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

9y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

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Is YouTube a Social Network?
Media

Is YouTube a Social Network?

9y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head
Conference Coverage

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

10y Danny Goodwin

Tech Hampers Memory Which Impacts Marketing, Says ...

Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live
Conference Coverage

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

10y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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TSN's Canada Head Shares Lessons to Satisfy Digital Audience
Conference Coverage

TSN's Canada Head Shares Lessons to Satisfy Digital Audience

10y Danny Goodwin

TSN's Canada Head Shares Lessons to Satisfy Digita...

ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...

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Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes
Conference Coverage

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto K...

10y Jessica Lee

Gain Valuable Digital Marketing Insights at 3 Awes...

A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...

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