5 PPC Tips from ClickZ Live Toronto

Conference Coverage 5 PPC Tips from ClickZ Live Toronto

6y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Snapchat Leads to 'Bestie Brands' #CZLTO

Conference Coverage Snapchat Leads to 'Bestie Brands' #CZLTO

6y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Conference Coverage Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

6y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

Conference Coverage 5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

6y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Conference Coverage Knowing When to Comment Is Crucial in Content Marketing #CZLTO

6y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO

Conference Coverage Core Strength Is Key, Both In Athletics and Marketing #CZLTO

6y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

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Is YouTube a Social Network?

Media Is YouTube a Social Network?

6y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

Conference Coverage Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

7y Danny Goodwin

Tech Hampers Memory Which Impacts Marketing, Says ...

Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

Conference Coverage Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

7y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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TSN's Canada Head Shares Lessons to Satisfy Digital Audience

Conference Coverage TSN's Canada Head Shares Lessons to Satisfy Digital Audience

7y Danny Goodwin

TSN's Canada Head Shares Lessons to Satisfy Digita...

ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...

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Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

Conference Coverage Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

7y Jessica Lee

Gain Valuable Digital Marketing Insights at 3 Awes...

A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...

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