Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

Case Study Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

3y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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D2C brands: How to sustain explosive growth beyond the pandemic

Digital Marketing D2C brands: How to sustain explosive growth beyond the pandemic

3y Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

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Why retention marketers are focusing on offline customer engagement

Digital Marketing Why retention marketers are focusing on offline customer engagement

3y Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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How Brakes bridged the B2B/ B2C gap to feed a nation

B2C How Brakes bridged the B2B/ B2C gap to feed a nation

4y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

Ecommerce & Sales Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

5y Kimberly Collins

Cross-channel attribution via incrementality measu...

D2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...

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On D2C digital ad spend, Google and Facebook still beat Amazon

Digital Advertising On D2C digital ad spend, Google and Facebook still beat Amazon

5y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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Four takeaways for CMOs from Mobile World Congress 2019

Mobile Four takeaways for CMOs from Mobile World Congress 2019

5y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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