How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

4m Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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The beginner’s guide to neural networks

AI & Automation The beginner’s guide to neural networks

2y Jeremy Fain

The beginner’s guide to neural networks

Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and market...

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How to hyper-target audiences to effectively localize a national campaign

Analytics How to hyper-target audiences to effectively localize a national campaign

2y Mike Rowan

How to hyper-target audiences to effectively local...

KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...

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Predictive modeling: What it is and how it can improve your marketing strategy

Disruptive MarTech Predictive modeling: What it is and how it can improve your marketing strategy

2y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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Video: Intro to customer data platforms and when to use them

Analytics Video: Intro to customer data platforms and when to use them

3y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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Ecommerce disruption 2019: Data and trends for what to expect this year

Ecommerce Ecommerce disruption 2019: Data and trends for what to expect this year

3y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Marketing planning goals: Past, present, and future

Leadership Marketing planning goals: Past, present, and future

3y Emily Alford

Marketing planning goals: Past, present, and futur...

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...

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How content automation will impact the way we work

Content How content automation will impact the way we work

3y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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How democratizing data leads to better decisions

Analytics How democratizing data leads to better decisions

4y Mike O'Brien

How democratizing data leads to better decisions

Data democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...

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How to hire for digital disruption: What skills should you look for?

Digital Transformation How to hire for digital disruption: What skills should you look for?

4y Luke Richards

How to hire for digital disruption: What skills sh...

Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...

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Robots vs. humans: Will AI bring the advertising apocalypse?

AI & Automation Robots vs. humans: Will AI bring the advertising apocalypse?

4y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

5y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

5y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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