How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

View article
How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

View article
How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

3y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
The beginner’s guide to neural networks
AI & Automation

The beginner’s guide to neural networks

4y Jeremy Fain

The beginner’s guide to neural networks

Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and market...

View article
How to hyper-target audiences to effectively localize a national campaign
Analytics

How to hyper-target audiences to effectively localize a national campaign

4y Mike Rowan

How to hyper-target audiences to effectively local...

KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...

View article
Predictive modeling: What it is and how it can improve your marketing strategy
Disruptive MarTech

Predictive modeling: What it is and how it can improve your marketing strat...

5y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

View article
Video: Intro to customer data platforms and when to use them
Analytics

Video: Intro to customer data platforms and when to use them

5y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

View article
Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

5y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

View article
Marketing planning goals: Past, present, and future
Leadership

Marketing planning goals: Past, present, and future

5y Emily Alford

Marketing planning goals: Past, present, and futur...

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...

View article
How content automation will impact the way we work
Content

How content automation will impact the way we work

5y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

View article
How democratizing data leads to better decisions
Analytics

How democratizing data leads to better decisions

6y Mike O'Brien

How democratizing data leads to better decisions

Data democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...

View article
How to hire for digital disruption: What skills should you look for?
Digital Transformation

How to hire for digital disruption: What skills should you look for?

7y Luke Richards

How to hire for digital disruption: What skills sh...

Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...

View article
Robots vs. humans: Will AI bring the advertising apocalypse?
AI & Automation

Robots vs. humans: Will AI bring the advertising apocalypse?

7y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

View article
Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

View article
What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

View article
Programmatic advertising: what's the difference between good and bad data?
Actionable Analysis

Programmatic advertising: what's the difference between good and bad data?

8y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

View article