Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

8m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

3y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

Content & Experience Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

3y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Data-Driven Marketing Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

3y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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5 ways retailers are using AI to improve conversions

Emerging Technology 5 ways retailers are using AI to improve conversions

3y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Content & Experience Tech Talk with Pi Datametrics: Controlling your content performance with the right data

3y Team ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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This is what a customer data platform (CDP) is designed to do

Marketing Technology This is what a customer data platform (CDP) is designed to do

3y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Tech Talks Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

3y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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athenahealth operationalizes customer feedback to drive clinical and financial results

Case Study athenahealth operationalizes customer feedback to drive clinical and financial results

4y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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Q&A with Will McInnes, CMO at Brandwatch

Digital Leaders Q&A with Will McInnes, CMO at Brandwatch

4y Jacqueline Dooley & Mahir Prasad

Q&A with Will McInnes, CMO at Brandwatch

Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage thei...

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Three surprising changes on the road to digital transformation

Change management Three surprising changes on the road to digital transformation

4y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

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Democratization of data science: Empowering experience makers with an intelligent platform

Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

5y Lakshmi Shivalingaiah

Democratization of data science: Empowering experi...

Data science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...

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Big data in the travel industry: How can travel companies do more to collect and use customer data?

Big data in the travel industry: How can travel companies do more to collect and use customer data?

6y Clark Boyd

Big data in the travel industry: How can travel co...

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...

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Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

7y Andy Favell

Sears: The Holy Grail is marrying data, mobile, ma...

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...

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