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    Harness 2022's holiday marketing data strategy to win the next one's
    Competition

    Harness 2022's holiday marketing data strategy to win the next one's

    1y Ann Smarty

    Harness 2022's holiday marketing data strategy to ...

    Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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    The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
    Analytics

    The problem of data collection: One in 10 consumers know almost nothing abo...

    3y Jacqueline Dooley

    The problem of data collection: One in 10 consumer...

    Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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    Tech Talk with Mopinion: How to improve your digital channels through user feedback
    Data insights

    Tech Talk with Mopinion: How to improve your digital channels through user ...

    3y Bhavik Soni

    Tech Talk with Mopinion: How to improve your digit...

    In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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    Is your marketing automation system GDPR-compliant?
    Analytics

    Is your marketing automation system GDPR-compliant?

    6y Jonathan Brown

    Is your marketing automation system GDPR-compliant...

    The rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...

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    GDPR: Increased transparency and increased trust
    Analytics

    GDPR: Increased transparency and increased trust

    6y Mike O'Brien

    GDPR: Increased transparency and increased trust

    In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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    The importance of capturing data via forms (and 5 form options for startups)
    Analyzing Customer Data

    The importance of capturing data via forms (and 5 form options for startups...

    7y Amanda DiSilvestro

    The importance of capturing data via forms (and 5 ...

    We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...

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