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    "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough
    Analytics

    "Data complexity" is one of the biggest challenges for marketers right now,...

    5y Emily Alford

    "Data complexity" is one of the biggest challenges...

    In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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    Marketing attribution and data management 2019: Key takeaways from research briefing
    Analytics

    Marketing attribution and data management 2019: Key takeaways from research...

    5y Kimberly Collins

    Marketing attribution and data management 2019: Ke...

    Research (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...

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    Data in martech: How to better measure, attribute, and manage it
    Analytics

    Data in martech: How to better measure, attribute, and manage it

    5y Kimberly Collins

    Data in martech: How to better measure, attribute,...

    How do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...

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