87% consumers use a second device while watching TV: How to connect marketing data

Analytics 87% consumers use a second device while watching TV: How to connect marketing data

3y Emily Alford

87% consumers use a second device while watching T...

Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...

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Marketing attribution models: The complete guide

Analytics Marketing attribution models: The complete guide

3y Luke Richards

Marketing attribution models: The complete guide

Complete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...

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Marketing attribution and data management 2019: Key takeaways from research briefing

Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

3y Kimberly Collins

Marketing attribution and data management 2019: Ke...

Research (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...

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How to calculate customer lifetime value (CLTV): The complete guide

Analytics How to calculate customer lifetime value (CLTV): The complete guide

3y Luke Richards

How to calculate customer lifetime value (CLTV): T...

Forbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

4y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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4 questions to answer before picking the right attribution model for your business

Analytics 4 questions to answer before picking the right attribution model for your business

4y Tereza Litsa

4 questions to answer before picking the right att...

As marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...

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How to maximize your customer data: A personalization masterclass

Analytics How to maximize your customer data: A personalization masterclass

5y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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The 'must-knows' on how to achieve a data-driven attribution model

Acquisition The 'must-knows' on how to achieve a data-driven attribution model

5y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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The top 7 barriers to attribution and how to overcome them

Acquisition The top 7 barriers to attribution and how to overcome them

5y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

Acquisition The challenges of attribution: Which channel produces the highest ROI?

5y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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