Why marketing will improve thanks to the death of third-party cookies

Analytics Why marketing will improve thanks to the death of third-party cookies

1y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Marketing after the coronavirus pandemic

Data insights Marketing after the coronavirus pandemic

2y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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"Marketing's new M.O." and the power of "data-driven creative"

Strategies "Marketing's new M.O." and the power of "data-driven creative"

2y Emily Alford

"Marketing's new M.O." and the power of "data-driv...

In a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...

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Using predictive modeling to plan your 2020 marketing strategy

Analytics Using predictive modeling to plan your 2020 marketing strategy

2y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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Are you making the most of your DMP? Four use cases you need

Analytics Are you making the most of your DMP? Four use cases you need

3y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

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Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

3y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

4y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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From 1980 through next May: The evolution of GDPR

Analytics From 1980 through next May: The evolution of GDPR

4y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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Breaking down silos with the metrics that matter

Analytics Breaking down silos with the metrics that matter

4y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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How can a Customer Data Platform tackle common challenges faced by CMOs?

Analytics How can a Customer Data Platform tackle common challenges faced by CMOs?

4y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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How can a Customer Data Platform help with personalization?

Analytics How can a Customer Data Platform help with personalization?

4y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

Data insights Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

4y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends

Disruptive MarTech Best practices for digital marketing in 2017: How to take advantage of the latest trends

5y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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You don't need a "Growth Hacker," just a data-driven marketer

Data insights You don't need a "Growth Hacker," just a data-driven marketer

5y Adam Singer

You don't need a "Growth Hacker," just a data-driv...

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...

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How to target the ‘missing audience’ in your data-driven marketing

Analytics How to target the ‘missing audience’ in your data-driven marketing

5y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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