The power of audience-led approaches and data-driven insights
Analyzing Customer Data

The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Future-proofing 2022 strategies: four things marketers need to know
Digital Advertising

Future-proofing 2022 strategies: four things marketers need to know

2y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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Why marketing will improve thanks to the death of third-party cookies
Analytics

Why marketing will improve thanks to the death of third-party cookies

4y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Marketing after the coronavirus pandemic
Data insights

Marketing after the coronavirus pandemic

4y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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"Marketing's new M.O." and the power of "data-driven creative"
Strategies

"Marketing's new M.O." and the power of "data-driven creative"

5y Emily Alford

"Marketing's new M.O." and the power of "data-driv...

In a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...

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Using predictive modeling to plan your 2020 marketing strategy
Analytics

Using predictive modeling to plan your 2020 marketing strategy

5y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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Are you making the most of your DMP? Four use cases you need
Analytics

Are you making the most of your DMP? Four use cases you need

5y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

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Digital marketing strategy 2019: How to take advantage of the latest trends
Digital Marketing

Digital marketing strategy 2019: How to take advantage of the latest trends

5y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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From 1980 through next May: The evolution of GDPR
Analytics

From 1980 through next May: The evolution of GDPR

6y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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Breaking down silos with the metrics that matter
Analytics

Breaking down silos with the metrics that matter

6y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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How can a Customer Data Platform tackle common challenges faced by CMOs?
Analytics

How can a Customer Data Platform tackle common challenges faced by CMOs?

7y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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How can a Customer Data Platform help with personalization?
Analytics

How can a Customer Data Platform help with personalization?

7y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
Data insights

Diving into data, distribution and digital at the ClickZ Intelligence Round...

7y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends
Disruptive MarTech

Best practices for digital marketing in 2017: How to take advantage of the ...

7y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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You don't need a "Growth Hacker," just a data-driven marketer
Data insights

You don't need a "Growth Hacker," just a data-driven marketer

7y Adam Singer

You don't need a "Growth Hacker," just a data-driv...

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...

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How to target the ‘missing audience’ in your data-driven marketing
Analytics

How to target the ‘missing audience’ in your data-driven marketing

7y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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