How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

2m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

10m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

1y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Personalization is powerful, but still not a priority for many marketers

Analytics Personalization is powerful, but still not a priority for many marketers

3y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

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Three retailers going above and beyond with personalization

Ecommerce Three retailers going above and beyond with personalization

3y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores

Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

3y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Delivering consistently relevant experiences at scale

Analyzing Customer Data Delivering consistently relevant experiences at scale

4y Lars Fiedler, VP, Periscope By McKinsey

Delivering consistently relevant experiences at sc...

As we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

AI & Automation A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

4y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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The blockchain workout: ClickZ's most popular articles from October, November and December

Emerging Technology The blockchain workout: ClickZ's most popular articles from October, November and December

4y Mike O'Brien

The blockchain workout: ClickZ's most popular arti...

The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...

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How the GDPR promises to improve personalization

Analytics How the GDPR promises to improve personalization

4y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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How can a Customer Data Platform tackle common challenges faced by CMOs?

Analytics How can a Customer Data Platform tackle common challenges faced by CMOs?

5y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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