Nutrimuscle: Scaling spend and growing ROAS through better measurement

Case Study Nutrimuscle: Scaling spend and growing ROAS through better measurement

7d Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Fospha as TikTok’s New Measurement Partner

Marketing Fospha as TikTok’s New Measurement Partner

2m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

3y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

3y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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The digital marketing forecast for 2021

Inclusive marketing The digital marketing forecast for 2021

3y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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Five ways data is transforming the brand-agency relationship

Sponsored Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Five data driven hacks to develop an effective ecommerce strategy

Digital Marketing Five data driven hacks to develop an effective ecommerce strategy

4y Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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Marketer's guide to data-driven marketing attribution

Digital Marketing Marketer's guide to data-driven marketing attribution

4y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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Data-driven optimization: The critical role of AI in martech

Emerging Technology Data-driven optimization: The critical role of AI in martech

4y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Five business intelligence trends marketers should not overlook

Industry Developments Five business intelligence trends marketers should not overlook

5y Marc Cerniglio

Five business intelligence trends marketers should...

This next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...

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Are you making the most of your DMP? Four use cases you need

Data & Analytics Are you making the most of your DMP? Four use cases you need

5y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

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How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

5y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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Q&A with Absolutdata CEO on AI-powered decision making

Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

5y Tessa Judge

Q&A with Absolutdata CEO on AI-powered decisio...

Interview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...

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Five trends shaping digital transformation in 2019

Digital Transformation Five trends shaping digital transformation in 2019

5y Stacy Martinet

Five trends shaping digital transformation in 2019

The digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...

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How AI in email marketing generated millions in revenue for these brands

Email Marketing How AI in email marketing generated millions in revenue for these brands

6y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

6y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

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What does the modern marketer look like in a multichannel world?

Multichannel What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How SK-II blends ecommerce and social for improved brand perception

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Five of the most exciting digital innovations in grocery retail

Five of the most exciting digital innovations in grocery retail

8y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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Programmatic 101: Everything you need to know but were too afraid to ask

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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