The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

4m Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

6m Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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The digital marketing forecast for 2021

Digital Marketing The digital marketing forecast for 2021

7m Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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Five ways data is transforming the brand-agency relationship

Campaigns Five ways data is transforming the brand-agency relationship

10m Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Five data driven hacks to develop an effective ecommerce strategy

Data-Driven Marketing Five data driven hacks to develop an effective ecommerce strategy

10m Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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Marketer's guide to data-driven marketing attribution

Data & Analytics Marketer's guide to data-driven marketing attribution

11m James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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Data-driven optimization: The critical role of AI in martech

AI & Automation Data-driven optimization: The critical role of AI in martech

1y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

1y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Five business intelligence trends marketers should not overlook

Data & Analytics Five business intelligence trends marketers should not overlook

2y Marc Cerniglio

Five business intelligence trends marketers should...

This next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...

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Are you making the most of your DMP? Four use cases you need

Data & Analytics Are you making the most of your DMP? Four use cases you need

2y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

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How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

2y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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Q&A with Absolutdata CEO on AI-powered decision making

Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

2y Tessa Judge

Q&A with Absolutdata CEO on AI-powered decisio...

Interview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...

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Five trends shaping digital transformation in 2019

Digital Transformation Five trends shaping digital transformation in 2019

2y Stacy Martinet

Five trends shaping digital transformation in 2019

The digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...

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How AI in email marketing generated millions in revenue for these brands

AI & Automation How AI in email marketing generated millions in revenue for these brands

3y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

3y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

5y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How SK-II blends ecommerce and social for improved brand perception

Asia How SK-II blends ecommerce and social for improved brand perception

5y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Five of the most exciting digital innovations in grocery retail

Data-Driven Marketing Five of the most exciting digital innovations in grocery retail

5y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content

Asia How to use emotions to create viral, shareable video content

5y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Eight predictions about the future of big data

Data-Driven Marketing Eight predictions about the future of big data

5y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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The Digital Download: Facebook additions amid Yahoo speculation

More News The Digital Download: Facebook additions amid Yahoo speculation

5y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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How The Container Store used data to build its loyalty program

Conference Coverage How The Container Store used data to build its loyalty program

5y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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How to make the Chinese consumer feel like a VIP customer

Asia How to make the Chinese consumer feel like a VIP customer

5y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Asia Six stats of the week and what they mean for marketers in the Asia Pacific

5y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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A coming of age for first-party data

Data-Driven Marketing A coming of age for first-party data

5y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

5y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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