Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleGoogle Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...
View articleIn today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...
View articleHistorically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleMadison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleThe world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleAI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleThis next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleBlockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleThe digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
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