Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleThe world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View article
AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleThis next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleBlockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleThe digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
View articleThere's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...
View articleWhat does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...
View articleThe data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View article