How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Eight predictions about the future of big data
Data insights

Eight predictions about the future of big data

8y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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The Digital Download: Facebook additions amid Yahoo speculation
Media

The Digital Download: Facebook additions amid Yahoo speculation

8y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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How The Container Store used data to build its loyalty program
Conference Coverage

How The Container Store used data to build its loyalty program

8y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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How to make the Chinese consumer feel like a VIP customer
Acquisition

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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A coming of age for first-party data
Data insights

A coming of age for first-party data

8y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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Wearable technology takes center stage in stats of the week
Asia

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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How can brick-and-mortar retailers deal with showrooming?
Ecommerce

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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How to clobber your competition using these three P's
Competition

How to clobber your competition using these three P's

8y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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How to take your geo-fences to the next level
Data insights

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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IAB: Preparing for the year of the mobile-video boom
Media

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Are you an analytics leader, student, or skeptic?
Analytics

Are you an analytics leader, student, or skeptic?

8y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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Getting over three mar-tech hurdles: are you ready?
Marketing

Getting over three mar-tech hurdles: are you ready?

8y Stephanie Miller

Getting over three mar-tech hurdles: are you ready...

Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Data privacy: the clock is ticking for U.S. marketers
Analytics

Data privacy: the clock is ticking for U.S. marketers

8y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Three digital predictions for APAC and why they matter
Asia

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Eight free social media management tools that are easy to use
Analytics

Eight free social media management tools that are easy to use

8y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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How can publishers use analytics data to save themselves?
Analytics

How can publishers use analytics data to save themselves?

8y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How brands can benefit from consumers’ drive for self-improvement
Marketing

How brands can benefit from consumers’ drive for self-improvement

8y Benjamin Spiegel

How brands can benefit from consumers’ drive for s...

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...

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Tweets of the week: #CES2016 and #Twitter10K take over
Social

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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What the influx of smart homes means for brand marketers
Data insights

What the influx of smart homes means for brand marketers

8y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Why in-app ads may be the future of mobile advertising
Mobile

Why in-app ads may be the future of mobile advertising

8y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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