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View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
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View articleShowrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...
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View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
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View articleAs marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...
View articleMar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleHow can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleIf your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...
View articleHow can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
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