How can brick-and-mortar retailers deal with showrooming?

Retail How can brick-and-mortar retailers deal with showrooming?

5y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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How to clobber your competition using these three P's

Strategies How to clobber your competition using these three P's

5y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

5y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

5y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

5y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Are you an analytics leader, student, or skeptic?

Analytics Are you an analytics leader, student, or skeptic?

5y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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Getting over three mar-tech hurdles: are you ready?

Marketing Getting over three mar-tech hurdles: are you ready?

5y Stephanie Miller

Getting over three mar-tech hurdles: are you ready...

Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

5y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Data privacy: the clock is ticking for U.S. marketers

Analytics Data privacy: the clock is ticking for U.S. marketers

5y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

5y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Eight free social media management tools that are easy to use

Analytics Eight free social media management tools that are easy to use

5y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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How can publishers use analytics data to save themselves?

Analytics How can publishers use analytics data to save themselves?

5y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

5y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How brands can benefit from consumers’ drive for self-improvement

Marketing How brands can benefit from consumers’ drive for self-improvement

5y Benjamin Spiegel

How brands can benefit from consumers’ drive for s...

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...

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Tweets of the week: #CES2016 and #Twitter10K take over

Social Tweets of the week: #CES2016 and #Twitter10K take over

5y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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What the influx of smart homes means for brand marketers

Data-Driven Marketing What the influx of smart homes means for brand marketers

5y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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How UX helped Netflix take over the world

Conference Coverage How UX helped Netflix take over the world

5y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Why in-app ads may be the future of mobile advertising

Mobile Why in-app ads may be the future of mobile advertising

5y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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Spotlight on: GrubHub's Barbara Martin Coppola

More News Spotlight on: GrubHub's Barbara Martin Coppola

5y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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What became of 2014's social disruptors?

Social Media What became of 2014's social disruptors?

5y Mike O'Brien

What became of 2014's social disruptors?

It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...

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The convergence of data and creative

Data-Driven Marketing The convergence of data and creative

5y Guest Writer

The convergence of data and creative

Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...

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What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

5y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

5y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Publishing Three ways digital marketers can use data to defeat ad blocking in 2016

5y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Meeting consumers on their turf: the value of social media in search marketing

Search Meeting consumers on their turf: the value of social media in search marketing

5y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

5y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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